#carnavalvrij with Bavaria
Do you know something better than a few days off during Carnaval? We don’t. And with us 170.000 other (party) people! They all signed the petition for #carnavalvrij, our Bavaria campaign for legal days off during one of the biggest festivals in the south of Holland. What was our role into this? We did the social strategy, content creation, (video) production, community management and webcare. What. A. Succes!
Results
• Reach: 43.5 million.
• 76% Campaign awareness in the south of Holland.
• 172.218 signatures (petition)
• 312.725 website visits
• 55% conversion rate
• 4 million video views on Facebook & Youtube (5 days trending topic on Youtube)
• 100.000 interactions on Facebook, Twitter & Instagram.
• PR value: €4.501.831
• + 8% top of mind awareness
• + 4% Brand consideration
• + 7% Brand preference
