Galaxy man: a TikTok-launch on asteroids
You only have one chance to claim your space on TikTok, so the launch must hit like a comet!
To the stars and beyond ✨
To reach the new generation of smartphone owners, the big question for brands is: how do you set foot safely on their planet? With content that meets up to the expectations and experiences of the target audience. First of all, trust is gained through a thoughtful roadmap. In this way, the channel won’t only fly on the short-term, but it will also remain a valuable channel in the future.
Well-known creators, influencers and peers created outstanding TikToks, together with a mysterious creator: Galaxy Man. The mystery took on otherworldly forms. When the buzz reached its peak and the target audience embraced Galaxy Man, he was launched on the Samsung channel.
De kers op de taart van deze campagne om creators écht de nieuwe tools te bieden, was een full body tracking lens op Snapchat. Een niet zomaar één: de allereerste in Nederland! De graphics in de Pantone kleuren van de S20 FE vormden de rode draad in de hele campagne.