Samsung Galaxy S20 FE
This one is for the real fans, Gen-Z, or should we say: the creators generation. The most important tool in their lives? Their mobile phone. But how do you reach these young social expressers? By making a campaign about their passions in which they play the main character.
The video’s consist of fast-cut fandom assets in which the passions of the target audience are highlighted. We made a specific edit for each channel. Not only the format fitted these channels, but also the theme. For example, we created a gaming edit for Twitch and vertical video’s for TikTok.
The icing on the cake of this campaign was a full body tracking lens on Snapchat. And not just an ordinary one: the first full body tracking lens in the Netherlands! The graphics in the Pantone colors of the S20 FE ran through the whole campaign like a thread.
Last but not least, we launched Instant Experiences as a smart workaround to cover up for the absence of local web pages. A smooth landing in the sales phase!
Results
Reach: 1.680.000
Cost per view: €0.03
Playtime Body Tracking Lens: 1,5x above benchmark
