Samsung - Wall of Frame
Together with our Belgian partner Duke & Grace, we launched the world’s first Pinterest Scavenger hunt for Samsung. We challenged people to go on a quest to find The Frame: ‘TV when it’s on, art when it’s off’. Lifestyle lovers that use Pinterest are anything but a fan of a big black screen in their interior, so we let them search for the ultimate lifestyle television: The Samsung Frame.
The Frame was hidden between all the inspiring lifestyle content Pinterest has to offer. We helped Pinterest users a bit by giving them hints on Instagram and Facebook in the form of Pinterest Keywords. By clicking on the winning picture, people ended up on a webpage where they could sign up to win the prize. A whopping 465 participants knew the right answer and 2 lucky people won The Samsung Frame television. Of course we didn’t disappoint the other participants: they all received a Black Friday Deal.
We worked together with artists and influencers @Marie_Wynants and @CarlCashKnight. They showed everyone how The Frame fits into their interior. This gave a boost to the product awareness within the campaign.
More than 200.000 Pinterest users were reached with this campaign and lots of people participated! This caused the engagement to go sky high: the engagementrate was 2x as high as the Pinterest benchmark.